3D Mapping in Event Industry

3D Mapping technology is increasingly popular in the event industry. So what is 3D Mapping? It is a technique that uses light to create a 3D effect for the surface it touches to create interactive blocks of 3D images. Understandably, 3D Mapping is a combination of 3D and filmmaking technology.

The 3D Mapping technique will build a model with the same size ratio as 100% of the real object, then, from the model on the computer, the technician will create 3D sound and light effects to show it to audience.

3D Mapping is very popular nowadays because it is a video presentation tool for events. In essence, it's like a lighting show - a way to add textures, colors and even emotions to space. You can really show anything - from sponsored brands to cinematic narrative videos.

Why is 3D Mapping used in events?

• Exciting attendees thanks to the enhanced experience
• Create interactive elements
• Leave a spotlight on the event
• The event is widely shared on social networks
• Create impressive ROI (conversion rates) in terms of branding

Let's go into details when using Mapping technology in the event!

1. Budget: Always rely on the actual budget to have reasonable implementation plans. You need to allocate reasonable expenses for the event, taking advantage of available resources to ensure you have enough budget for 3D Mapping. Although using 3D Mapping is quite expensive, you can completely manage if you know how to maximize spending. If your budget is limited, please proactively present your ideas and get advice from AV Vietnam team so that we can help you.
2. Location: The larger space, the more projectors you'll need and the higher the cost of 3D Mapping. Remember that you don't need to create a whole new space with the projector for audiences to have a great experience. In addition, consider where you think your audiences will visit the most to make 3D Mapping screen get noticed more often, such as entrance, bathroom, buffet corner, podium... Another important factor is to be careful with surfaces that do not project images (for example: transparent glass, black walls, rough walls) to ensure the image is displayed correctly.
3. Content: The size and complexity of every detail in the image you project will be directly related to the cost. In order not to exceed your budget, focus your creativity on the smaller details that capture the audience's attention. For example, guests can enjoy small or interactive video presentations at their desks instead of the illusion on a giant wall.
4. Time: To maximize cost, creativity and support, plan 3D Mapping as soon as possible. For small scale 3D Mapping images or simple designs, the preparation time is usually 4 weeks. For more complex visual, you can discuss with AV Vietnam as soon as possible. Preparing early for a longer time will help you reduce costs and have time to edit the product until you like it.

To be able to perform a beautiful and impressive Mapping performance will need a lot of factors to prepare, if you are still wondering how to proceed, please Get In Touch with AV Vietnam for the best advice!